What inspired me to create my brand
I started my Jo Hansford product range in 2010 because I felt there was a need for a line that solely looked after colour-treated hair. Having been in business for several years I initially wanted something that catered for my salon clients who spend a huge amount of time and money having their hair professionally coloured and need the right products to protect that investment afterwards.
It’s a small niche brand that looks after the hair types we see most often in the salon and contains a lot of innovative ingredients such as sweet blue lupin peptides and keratin amino acids to nourish, nurture and protect hair. It also doesn’t contain any sulphates or parabens. Above all, I’m so proud that the whole range is entirely produced in the UK so it really is a British brand.
My best anti-ageing hair tips
Always re-evaluate your colour to ensure that it still suits your skin tone and eye colour and try to keep to softer shades such as tortoiseshell [golden highlights paired with richer caramel tones].
If you’re starting to grey, choose a colour that’s within two shades of your natural colour and start with a semi-permanent tint or lowlights rather than going straight to an all-over permanent tint. A short, sharp cut is also essential so that your style doesn’t look too ‘mumsy’.
My skincare regime
I first cleanse with Crowes Cremine (£6.99), a moisturising make-up remover used by actresses, and then with a warm facecloth and water only. I moisturise daily with Sarah Chapman Skinesis Age-Repair Concentrate (£80) and Age-Repair Serum (£47). I also try to have regular facials with our in-salon beauty therapist Dee Stanford.
My favourite fragrance
For this time of year it has to be Bal a Versaille by Jean Desprez (£61). I have worn this every winter for 30 years. Its blend of neroli, jasmine, lily of the valley, vanilla and cedarwood really suits my skin and to me it says ‘classy’.
My hair heroes
The Intensive Masque from our Jo Hansford Expert Colour Care range (£28.50). I use it every time I wash my hair as a conditioner and it’s perfect for hydrating my hair and keeping my colour looking healthy, glossy and shiny for longer. It’s also lightweight so suitable for all hair types and has been called a ‘little pot of magic’ by my clients.
We have also just launched a new Voluminous Spray (£18.50) that is fabulous for adding root boost and body to fine hair. Importantly, it contains an ingredient that radically reduces the damaging effects of thermal styling tools. I see my stylist Sophie for blowdries twice a week and she swears by it. For my colour, I usually see our senior colourist Zenda, though all of the team are fantastic.
My make-up must-haves
It’s not a product but a treatment I couldn’t live without. I see Sophie Thorpe at her clinic in Kensington twice a year to get my eyebrows tattooed hair by hair on to my skin with a semi-permanent mineral pigment. I overplucked them when I was younger and this makes them look thicker and creates a much more natural effect than pencils and shadows.
I also love Bobbi Brown’s Tinted Eye Brightener (£20) for disguising dark circles and have been addicted to a Sephora compact for years that I now have to source abroad, as it doesn’t have stores in the UK any more.
The standout beauty product for women our age is:
The new Dynamic Skin Recovery by Dermalogica (£60.70), which my beauty therapist, Dee, swears by. It’s a super-rich active vitamin repairing cream that encourages firmness, elasticity and hydration while enhancing the skins natural ability to fight aging. It also contains an SPF50, so is perfect for protecting against sun-induced pigmentation, which is a major issue when we get older.
The next big thing in hair and beauty is:
For hair, we are predicting a move on from the ombre look (darker at the roots, lighter on the ends) to a more understated technique. I’ve developed the Jo Hansford Covert Colour, which blends delicate variations of depth and tone in an overall even base colour. The effect is very subtle but sophisticated.
We are also expecting to see a growth in the demand for what we call in the industry ‘Mixologiste’, or multi-purpose products. BB and CC creams have been incredibly popular in the skincare sector and we are likely to see this shift towards haircare with a high desire for multipurpose products. Our Illuminoil (from £12) is already considered the ultimate multi-tasker: not only can it be used to enhance shine and tame flyaways but it is also a fabulous scalp treatment, soothing sensitivity and fighting dandruff. Illuminoil is also perfect for moisturising super-dry areas such as elbows and knees, and can be used as a cuticle oil for your nails.