Most design blogs are written by enthusiasts rather than professionals, who perhaps don’t have the generosity of spirit that blogging demands. So it is no coincidence that the interior designers who do blog have something to sell. The best of the interior designer/shopkeepers, however, keep the selling under the subliminal counter and just let you see the world through their eyes.
Abigail Ahern is well known for her eclectic interiors, and writes the best decorator’s blog by miles, as she doesn’t use it just to promote herself but lavishes design tips on the reader. She is as generous with her sources as she is sloppy with her spelling (you can’t be a great designer and win spelling bees: it’s a scientific fact).
Ben Pentreath studied architecture at the Prince of Wales Institute in London, but we mustn’t hold that against him. His Bloomsbury shop also sells lovely, simple things, and his blog is a classical pick’n’mix and a glimpse in to his rather well-heeled life.
James Snowden is an interior designer from Kentucky who calls himself The New Victorian Ruralist. He includes a few too many photographs of his shop’s stock (lovely though it is) but is at his best sharing his enthusiasm for beautiful, chalky interiors.
Jonathan Adler This ever-so-slightly camp and madly stylish blog takes the form of ‘musings’, whether on his passion for country music or instructions on how to ‘do’ neo-classicism: “Give head: classical busts are great presents, perfect for tablescaping, and add instant grandeur.”
It feels as if Nicky Haslam is holding back on his legendary spiky wit here – and in fact most of the writing is done by his creative director, who has a fine eye – but it is still worth dropping in on this blog for design insights and snippets about the pair’s office life.