In fashion, the celebration, evocation and recreation of decades past is a serious business. Once it was the preserve of a few dusty stores, suffering under the banner of ‘second-hand’, hawking used garments to a handful of scenesters.
Now, rebranded as ‘vintage’, it has become the cool, edgy older brother of the world’s high streets and fashion houses. The spirit of vintage has also permeated music, film, food and design, aided and abetted by technological advances (the internet, mainly).
Our love of all things vintage has been well documented on these pages: curatorial kingpin Wayne Hemingway extolled the virtues of vintage, our own style saviour Maggie Alderson gave her vintage shopping tips, the Goodwood Revival welcomed us with open arms, and revered online boutique Vintage Seekers provided us with an exclusive four-part series on some of their objects of desire.
Now our heads have been turned by more vintage visionaries, Queens of Vintage. The e-zine (as it was once, and should never again be called) celebrates the culture, beauty, fashion, interiors and more from the 1920s to the 1990s. It was founded by media entrepreneur Sarah Woodhead and is now run by Beatles-loving, beehive-sporting writer Lena Weber.
On Queens of Vintage you can find everything from a Fifties sewing project to a vintage guide to Margate, with an ongoing celebration of style icons throughout history.
What we most love about them is their daily dose of decades past that they post to such modern outlets as Facebook and Tumblr. Like their page or follow their blog and you can be captivated by Joan Crawford in the Thirties, beach babes in the Forties or some besuited Sixties gents. Which, as I’m sure you’ll agree, makes a welcome distraction from friends’ holiday snaps or relentless prompts to sign petitions.